The GEO ramp nobody put in the plan
Agencies and vendors are repositioning around AI search this quarter. The GEO ramp for the people who have to sell and deliver it is the part no launch post mentions.
All memos · page 2
Build the CRM layer before you staff it: territory expansion in DACH and UKI
Companies that expand into Germany, Austria, Switzerland, the UK, or Ireland most commonly stall for the same reason: the first hire lands before the pipeline stages, lead routing, and enablement materials are ready for that market.
Territory rebalancing from warehouse data: coverage models that survive the next reorg
Spreadsheet-based territory models break the moment an org chart changes. Coverage models rooted in the data warehouse are structurally more resilient, and here is how to build one that survives more than one planning cycle.