The Territory Memo
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Built-in reverse ETL and the ramp cost of a second vendor

A second activation vendor adds a console, a meter, a log view, an alert set and an access list to what a new hire must hold. Counting those artefacts shows why built-in reverse ETL is the smaller ramp.

Callum Frey · 5 min read

At a glance

  • A second activation vendor adds a console, a meter, a log view, an alert set and an access list to what a new hire must hold. Counting those artefacts shows why built-in reverse ETL is the smaller ramp.

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